The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture. John Battelle

The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture



Download The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture



The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture John Battelle ebook
Publisher: Penguin Group (USA) Incorporated
Page: 336
ISBN: 9781591841418

What does the world want? According to John Battelle, a company that answers that question—in all its shades of meaning—can unlock the most intractable riddles of business and arguably of human culture itself. And for the past few years, that’s exactly what Google has been doing. But The Search offers much more than the inside story of Google’s triumph. It’s a big-picture book about the past, present, and future of search technology and the enormous impact it’s starting to have on marketing, media, pop culture, dating, job hunting, international law, civil liberties, and just about every other sphere of human interest.

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